The Fundamentals of Business-to-Business Sales & Marketing
John M. Coe - McGraw Hill

Global Business
Michael R. Czinkota et al, Global Business, Dryden, 2nd. Ed.

Business Economics
Michael Parkin, Economics, 5ed. Addison-Wesley. 1999

Competitive & Organization Marketing
Boone & Kurtz, Contemporary Marketing: wired. 1999 Dryden, 9th Edition

Strategic Management
HITT, Michael A., Strategic Management: Competitiveness and Globalization, South –Western College Publishing (Thomson), 3rd. Editon

Marketing Management
HUTT, Michael D. & SPEH, Thomas W. - Business Marketing Management: a strategic view of industrial and organizational markets - Six Edition, The Dryden Press, 1998.

Principles of Stakeholder Management
Clarkson Centre For Businesss Ethics - Joseph L. Rotman School of Management

Inside the Tornado
Geoffrey A. Moore – A HarperPerennial

Manager’s Handbook
Editor in chief Robert Heller

A arte da Guerra
Sun Tzu

Marketing da Comunicação
Luiz Claudio Zenone Ana Maria Ramos Buairide – Ed. Futura

A Estratégia em Ação
Balanced Scorecard – Ed. Campus

O Marketing se Segredos
Philip Kotler – Bookman

Os 10 Pecados Mortais do Marketing
Philip Kotler – Ed. Campus

Cave um Poço Antes de Sentir Sede
Harvey Mackay – Ed. Record

O Poder da Inteligência Emocional
Coleman, Boyatzis, McKee – Ed. Campus

World Bank
www.worldbank.com

www.eclac.cl